In summer of 2007, the real estate agency Engel&Völkers received the mandate to find a buyer for the real estate “Utoschloss”. To do so, they were in need of a brochure that would reflect the reputation of this prime property.

At Engel&Völkers, the design of a brochure is normally strictly defined and predetermined. But in the case of the Utoschloss, which was to be sold together with other real estate, they came to the conclusion that this prime real estate was in fact a special case. Engel&Völkers hence decided to break out of the defined frames with a special design of the brochure. That was when McKinivan Moos came into play.

Designing the brochure we made sure that the extraordinary quality of the objects on sale would be mirrored in the brochure. Through large quantities of photographs we made the beauty of the property tangible. To make this possible we called in an external photographer who put the real estate into the right perspective. In addition to that, the exclusiveness was supported through the design, the choice of the fitting font, the colours as well as the material and all the relevant information was integrated into the brochure.