In 2006, the Swiss reinsurance company Swiss Re decided to move its general assembly from the Messe Zürich to the more spacious Hallenstadion. In order to ideally implement its brand presence in these challenging rooms and to guarantee a sustainable client experience, Swiss Re was looking for a suitable partner, whom they found in McKinivan Moos. 

Since Swiss Re is operation in a business-to-business environment, there is only a limited fund of imagery and available topics with regard to the company that can be used for the design of the various communication platforms at the general assembly. On the other hand, we discovered that the market appearance of Swiss Re contains in turns of colours and rhythms a significant experience value. “On the one hand, as a business-to-business company Swiss Re has a simple market appearance, on the other hand, its primary and secondary colours demonstrate a downright baroque opulence. This enabled us to leave a lasting impression with the shareholders even though the available material was limited” says Pius Sidler, Brand Experience Director of McKinivan Moos.

With its grid system the visual appearance of Swiss Re is first and foremost focused on print formats. Adapting this in a natural and fitting way to the realities and prerequisites of the general assembly was a challenge that we successful took upon ourselves.

In the first year we worked together with a branding agency, since 2007 McKinivan Moos is single-handedly in charge for Swiss Re’s brand appearance at its general assembly. Furthermore, we are also responsible for all screen projections.

“I appreciate the collaboration with McKinivan a lot. Thanks to their profound brand knowledge they are developing innovative creative concepts, which they implement in a highly professional and client-oriented way.” Christina Sandau-Jensen, Brand Manager Swiss Re