The organisation Abu Dhabi Organics (ADO) was founded with the goal to become the world-leading supplier of organic food and to turn Abu Dhabi into a centre of organic agriculture. McKinivan Moos created the entire corporate and brand design for this gigantic project.

When creating the brand for Abu Dhabi Organics as well as designing the market presence of their range of products we made sure that the ecological philosophy of the organisation is expressed adequately, on the other hand the appearance was also to take justice to the positioning of the products in the high-end sector.

Besides Europe the main aspired markets for Abu Dhabi Organics are the Arabic world and Asia, therefore we faced the task to create a brand that would work in different cultural contexts. And we met the challenge successfully.

Aside from the branding and the labelling of the different products we developed the entire corporate design for the organisation including the design of their website.