UBS’ financial intermediaries conference FIMCO is an annual event that serves as an important networking-platform for financial intermediaries. Along the lines of a respective key topic that leads like red thread through the two days the FIMCO allows its guest an overview of the finance industry.
For the creation of the content and design UBS was looking for a partner who would guarantee production, conception and implementation of such a conference at a high level. Instead of PowerPoint battles we tried to reduce the communication to well-visualized key messages: the financial intermediaries should be able to go home with clear messages in their heads.
In this project for the first the idea of animated backgrounds came to use. Thanks to internal resources of UBS we were able to realise large-scale projections and subsequently create a radically new appearance with only limited additional expenses. The result was a back wall that is able to serve multiple purposes: Be it a projection screen for general information, the visitor flow, animations or for slides and videos. In doing so, we let ourselves inspire from news programmes on television, where information is displayed in front of animated backgrounds on regular basis.
For the yearly UBS Financial Intermediares Conference we work out the dramaturgy, create fitting allegories to the respective theme, write speeches and produce the opening video as well as several short videos that are used at the seminars. Developing the communication we keep in mind at all time that we are facing a professional audience.
“With McKinivan Moos as a Partner I knew at any point that the event would be a success. Their creativity and flexibility gave me the security that we could also optimally master any unforeseen events.” Sally Peggs, Marketing UBS Wealth Management Switzerland